MMI station

Paid review offer for a cooking channel

Kind
Ethical dilemma

Prompt

You run an online cooking channel with about 80,000 followers. You have always told your audience that you never accept money for reviews. Advertising on the channel now covers about half of your tuition. A kitchenware company offers you $2,500 to review its new frying pan. You have already bought and used the pan yourself, and you genuinely think it is the best one you have tested in its price range. The company says it does not need to approve what you say. It only asks that you post the review within a month. What would you do?

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After you practice: what this question tests and how to approach it

What this question tests

  • Professionalism and integrity
  • Ethical reasoning
  • Communication

How to approach this question

This MMI station tests whether you'll keep a public promise to your audience when breaking it would pay well and wouldn't change your honest opinion. Name the conflict of interest: $2,500 and your genuine view of the pan against your stated rule that you never accept money for reviews. Weigh declining, accepting with clear disclosure, and changing your policy openly with your followers before accepting any offer. Decide clearly, and explain how your choice protects your audience's trust over time. When a follow-up shows a longtime follower losing faith, respond honestly and without defensiveness, and say what you'd do to earn her trust back.

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